“The money raised though the ‘Wishlist Row for Cancer’ has legitimately changed lives and it’s a legacy we’re extremely proud of!”


Wishlist is the Sunshine Coast’s local hospital foundation, raising more than $1 million dollars every year for equipment, services, research and education identified by local health staff, that support our Sunshine Coast Hospital and Health Service.

In 2006, the not for profit organisation created the ‘Wishlist Row for Cancer’ with the help of a small but dedicated committee of community minded locals. ‘The Row’ as it became affectionatley known, became one of the Sunshine Coast’s favourite charity sporting events, held on the Maroochy River at Cotton Tree.

From 2006 – 2015, the annual Wishlist ‘Row for Cancer’ successfully raised more than $200,000 that was committed to the needs of the Sunshine Coast Cancer Centre at Nambour Hospital, and Wishlist’s accommodation centre, Reed Charity House, helping to make the journey for the patients and families affected by the disease just that little bit easier.

“The money raised though the ‘Wishlist Row for Cancer’ has legitimately changed lives and it’s a legacy we’re extremely proud of,” Wishlist CEO Lisa Rowe said. The event was so well attended that the race day outgrew its Maroochy River location.

“As a charity, it is a most enviable position to have such a loved and well attended event now taken to a whole new level,” She said “The Sunshine Coast is a community of real movers and shakers, so when the idea of a collaborative full-day race event, that would benefit a group of worthy not for profit groups, was suggested to us – we grabbed it with both hands,” she said.

“We could never have imagined that the ‘Wishlist Row for Cancer’ would evolve into such a massive occasion. Waterlife is not just a charity event, but a sporting event of major significance that will offer an opportunity of epic proportions not only for Wishlist, but to the whole Sunshine Coast.”

Wishlist will be the beneficiaries of 50 per cent of all monies raised through the Waterlife event. The fundraising will allow the not for profit organisation to continue its significant support of cancer services on the Sunshine Coast.

“Every inch of love, dedication and drive that was invested in the ‘Wishlist Row for Cancer’ event will come with us and be very much part of Waterlife,” Lisa said “We know that those who have supported us so strongly over the past 10 years will come with us too and it’s an exciting chapter to be a part of.”